What was the objective of DEWALT’s OOH campaign by MOMS?

The campaign aimed to reinforce DEWALT’s leadership in the cordless power tools category while maximizing brand visibility across key industrial and high-traffic zones in Delhi, Pune, and Chennai.

What is the core message of DEWALT’s campaign?

The campaign centered around the brand proposition “Cordless Ka Boss,” highlighting DEWALT’s innovation and dominance in the cordless power tools market.

Who led the campaign execution from MOMS?

The campaign was led by Deepa Gupta, Vice President, West & South, MOMS Outdoor, who emphasized strategic placement to drive authentic brand connections.

What makes this OOH campaign stand out?

The campaign’s success lay in its precise targeting of industrial zones and manufacturing hubs, ensuring that DEWALT’s message reached its core audience of professionals and contractors.

What is MOMS and its role within Madison World?

MOMS (Madison Outdoor Media Solutions) is the outdoor specialist unit of Madison World, one of India’s largest homegrown communication agencies, handling major brands like Asian Paints, Raymond, Pidilite, and Maruti Suzuki.

MOMS Rolls Out High-Impact OOH Campaign for Dewalt Battery Innovation

Mumbai, 28th October 2025: MOMS, an outdoor specialized unit of Madison World successfully executed a high-impact OOH campaign for Stanley Black & Decker’s brand, DEWALT.

The campaign was strategically deployed across Delhi, Pune, and Chennai, securing prime visibility across high-footfall markets, high traffic areas and prominent industrial zones, not only to maximize reach and reinforce brand recall, but also to establish a strong brand presence in proximity to major manufacturing hubs. This deliberate placement enabled DEWALT to directly connect with its core target audience of industrial professionals, contractors, and skilled tradesmen, ensuring that the brand message resonated at the very heart of India’s most active and influential industrial clusters, where purchasing decisions and tool preferences are shaped. At the core of the campaign lies the commanding brand proposition, “Cordless Ka Boss,” spotlighting DEWALT’s commitment to innovation in battery-powered tools. Bold creatives, impactful formats, and strategic site placements amplified the message, reinforcing DEWALT’s leadership in the cordless power tools category.

Speaking about the campaign, Deepa Gupta, Vice President, West & South, MOMS Outdoor, “For a brand like DEWALT, OOH isn’t just about scale — it’s about being in the right place at the right time. By identifying industrial zones and high-traffic areas where brand engagement naturally occurs, we designed a campaign that drove not just awareness but authentic brand connection. ‘Cordless Ka Boss’ truly owned its space, both visually and strategically.”

MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.

MOMS executes DEWALT’s high-impact OOH campaign titled “Cordless Ka Boss” across Delhi, Pune, and Chennai for Stanley Black & Decker