Mumbai, Thursday, 16th October, 2025: Infectious Advertising, one of India’s leading independent agencies, has appointed Smriti Tewari as Business Head.
Smriti brings with her 13 years of experience in the advertising and marketing industry. Over the course of her career, she has worked across a wide range of categories including Automobiles, FMCG, Consumer Goods, Home Paints, Fashion, Real Estate, and Financial Services, across known agencies as Ogilvy, FCB, The Minimalist and VML.
Siddhartha Singh- Managing Partner & Chief Operating Officer. Infectious Advertising commented,
‘Smriti will play a pivotal role in strengthening client relationships, unlocking new opportunities, and shaping work that is both effective and pushes the idea of ‘Virality’, where every piece of work is worth sharing. Her immense client experience lays the foundation best. Wish her the best for her stint at Infectious!’Â
Smriti Tewari had this to say on her appointment,
‘Stepping into the role of Business Head at Infectious Advertising is both an honour and a thrilling responsibility. Infectious has always believed in ideas that spark energy and drive meaningful change. I’m eager to learn from the greats, draw from the strengths of the entire team, and collectively elevate the agency through creativity, collaboration, and client focus.’
In the past, Smriti has partnered with leading Global and Indian brands such as Honda Cars, Honda 2 Wheelers, BMW, KFC, Smartwater, Dulux Paints, ONLY, Colgate Palmolive, to name a few. Her work spans integrated mandates across ATL, BTL and social media, as well as driving new business development and managing large-scale brand campaigns end-to-end.
Beyond her professional role, Smriti is a passionate cinephile and enjoys craft, mythology, and people-watching. These interests fuel her curiosity about the world and people, adding depth and perspective to her work.
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