Bhima Jewels has appointed Rajesh Balachandran as its new Chief Marketing Officer (CMO). In his new role, Balachandran will lead the brand’s marketing strategy, strengthen customer engagement, and drive growth across markets.
Before joining Bhima Jewels, Balachandran served as Chief Marketing Officer at Muthoot Fincorp, where he played a key role in enhancing brand visibility and business expansion.
He began his career at Aswini Homeo & Ayurvedic Products Limited as an Assistant Marketing Manager, handling sales and market development. In 2003, he joined G.M. Pens International Pvt. Ltd. as Deputy Manager – Brand, and later, in 2007, moved to Vodafone Idea Limited as Vice President – Marketing. During his tenure at Vodafone, he worked across key markets, including Kerala, Mumbai, Maharashtra, and Goa, and contributed to several major transitions within the company.
His extensive marketing experience across diverse sectors is expected to play a key role in shaping Bhima Jewels’ brand narrative and business growth in the coming years.
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