New Delhi | 14th October 2025: Aviva Life Insurance India recently announced the appointment of Mr. Rajat Srivastava as its Chief Distribution Officer – Proprietary Channels. In this role, Rajat will be responsible for driving business growth by strengthening Aviva’s proprietary distribution network, with a focus on expanding both the agency and direct channels.
Rajat joins Aviva Life Insurance India with over two decades of experience in the insurance sector, having held leadership roles at Kotak Life Insurance and ICICI Prudential Life Insurance. He brings with him a proven track record of strengthening distribution networks and creating customer-focused solutions.
Sharing his thoughts on the appointment, Rajat said, “I am happy to join Aviva Life Insurance India at a critical juncture, where there is immense opportunity to strengthen our proprietary channels, both agency and direct, and fuel the company’s next phase of growth. By empowering our advisors, building digital-first direct journeys, and keeping customer needs at the core of everything we do, I am confident we can create meaningful impact and take Aviva closer to every household.”
Welcoming him, Asit Rath, MD & CEO, Aviva Life Insurance India, said, “We are delighted to welcome Rajat to the Aviva family. His extensive experience across leading insurers and his strong distribution expertise will be invaluable as we scale up our proprietary channels. With sharper focus on both agency and direct, I am confident his leadership will accelerate Aviva’s growth journey in India and help us serve our customers better.”
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