EAAA Alternatives has appointed Sporshita Goswami as Director, Marketing and Communications, marking her return to pure-play communications after a tenure combining fundraising and PR at Modulus Alternatives Investment Managers.
Goswami brings a wealth of experience spanning public relations, corporate communications, and investor relations. At Modulus, where she spent over two years, she blended media expertise with capital-raising, pitching private credit opportunities while managing stakeholder communications.
Prior to Modulus, she spent nearly five years in group corporate communications at L&T Financial Services, overseeing messaging for the diversified financial conglomerate. Before that, she served as Associate Director at Perfect Relations in Mumbai for four-and-a-half years, managing high-stakes client relationships across multiple sectors.
Goswami began her career at Adfactors PR, spending two-and-a-half years generating story ideas, managing IPO communications, and coordinating product launches. She also gained experience with MSLGROUP, a brief independent consultancy, and later as Manager of Corporate Communications at Reliance Communications.
Goswami’s approach is rooted in the belief that skills honed in media—narrative crafting, relationship-building, and market intelligence—translate seamlessly to investor relations. Understanding journalists’ needs parallels decoding investor demands, both requiring trust, transparency, and deep audience insight.
At EAAA Alternatives, she will leverage this crossover expertise to strengthen the firm’s presence in India’s competitive alternative investment space, where private credit is growing and investors are increasingly selective. Her philosophy is simple: the firms that tell the best stories will attract the most significant capital.
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