Cathay Pacific, a leading global airline, has promoted Piyuli Bhattacharjee to the position of Regional Marketing Head for the South Asia, Middle East, and Africa (SAMEA) region. In her expanded role, Bhattacharjee will oversee marketing strategies, brand campaigns, loyalty programs, and corporate communications across these key regions.
Bhattacharjee has shared the announcement on her LinkedIn profile. With over 8 years of experience in marketing and brand management, Piyuli brings extensive expertise in passenger and cargo marketing, lifestyle offerings, and region-specific campaign planning. She will coordinate closely with sales and pricing teams to drive impactful, locally relevant campaigns that enhance brand visibility and engagement.
Since joining Cathay Pacific in September 2022 as Marketing Manager for SAMEA, Piyuli has successfully led regional initiatives, demonstrating strategic insight and leadership. Prior to Cathay Pacific, she worked with Croma, Infiniti Retail, and began her career as a Market Research Associate at Tata Consultancy Services, gaining experience in customer insights and market research.
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