Pradeep Dwivedi, Group CEO of Eros Media World Group, has been elected as the Global Treasurer of the International Advertising Association (IAA) for the 2025–2028 term. The announcement follows the IAA Global Board meetings held recently in Milan, Italy.
In his new role, Dwivedi will oversee the financial governance, transparency, and sustainability of the IAA worldwide, aligning resources with the association’s mission to promote responsible and ethical marketing communications across borders.
The newly elected global leadership team also includes:
Fredrik Borestrom, Director – LinkedIn International, as Chairman & World President
Tom Stein, Chairman & Chief Brand Officer, Stein IAS, as Senior Vice President
Jeffrey Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz, as Secretary
Dagmara Szulce, Managing Director, IAA Global
The International Advertising Association (IAA) is the world’s only globally focused integrated advertising trade body, connecting professionals from marketing, media, advertising, and academia across more than 56 countries. For over 85 years, the IAA has served as a neutral platform advocating for self-regulation, responsible advertising, and sustainable marketing practices.
Dwivedi also extended appreciation to outgoing Global President Sasan Saeidi, Global Client Lead – WPP, for his leadership and dedication, as well as former IAA World Presidents Srinivasan Swamy, Joel Nettey, Felix Tătaru, and Faris Abouhamad for their mentorship and contributions to the organisation’s legacy.
A seasoned industry leader, Pradeep Dwivedi brings extensive experience spanning media, advertising, entertainment, technology, and financial services. His appointment marks a significant milestone in IAA’s mission to strengthen its global influence and advance ethical, innovative, and future-ready marketing practices.
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