Publicis Groupe has announced the appointment of Deepti Velury as the first-ever CEO of Global Production, a role created to strengthen and unify the company’s worldwide content and production ecosystem.
In her new position, Velury will lead Publicis Groupe’s global content studios, AI-powered platforms, GenAI partnerships, and international production hubs, bringing together the company’s end-to-end production capabilities. Her focus will be on delivering personalised, scalable, and measurable content experiences across diverse platforms and audiences, ensuring seamless brand storytelling powered by data and technology.
Velury is widely recognised for her expertise in data-driven innovation and identity-led solutions, which will play a pivotal role in shaping the future of Publicis Production. By combining automation, AI, and predictive performance, she will accelerate the company’s evolution into a next-generation content powerhouse.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, said:
“As AI changes the rules of traditional production, today every client can access content, in a faster, cheaper, better way. But what they really need if they want to deliver business outcomes is the right content that is consistent across platforms, respects brand values, is highly personalised, instantly scaleable, and truly measurable. That’s exactly what Publicis is uniquely positioned to deliver, thanks to our ability to connect our best-in-class identity data, AI agents and proprietary technology with our production platforms and studios. It’s how we’re building a Category of One for Publicis, and why our production activities, the industry’s largest, are growing double digits. With her deep tech knowledge, expertise in data and craft, along with her recent experience at Epsilon, I have no doubt that Deepti is the right leader to take production at Publicis to even greater heights.”
With this move, Publicis Groupe signals its commitment to intelligent creativity, leveraging AI, technology, and global scale to deliver business impact for clients. Velury’s appointment marks a significant step in the Groupe’s strategy to lead the future of content production in the digital-first era.
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