YouTube has announced the rollout of YouTube Premium Lite in India, providing viewers with a more affordable option to enjoy most videos on YouTube ad-free for ₹89 per month. This new offering comes as YouTube Music and Premium continue to grow globally, reaching over 125 million subscribers, including trials.
Premium Lite is designed to give viewers flexibility, enabling ad-free viewing across devices such as phones, laptops, and TVs, while maintaining a balance of features and benefits. While Premium Lite removes most ads, some ads may still appear on music content, Shorts, and search or browsing pages. For users seeking ad-free music, offline playback, and background play, YouTube recommends the full Premium plan.
YouTube Premium Lite underscores the platform’s commitment to flexible viewing options, catering to diverse audience preferences and expanding revenue opportunities for content creators. The rollout is underway, with full availability across India expected in the coming weeks.
