Amit Lall has stepped into a new role as Planning Lead – West & South at WPP Media, marking the next chapter in a career defined by digital growth, innovation, and award-winning leadership.
With more than 14 years of experience in digital and mobile marketing, Lall has worked with over 300 brands to design strategies that span multiple touchpoints in the consumer journey. His career is decorated with more than 150 local and global awards, including the Festival of Media and James Burke Awards. Under his leadership, OMD was recognized twice as “Mobile Agency of the Year,” underscoring his ability to blend creativity with measurable impact.
Beyond agency success, Lall has contributed to the industry’s knowledge ecosystem as co-author of The Curious Digital Marketer 2.0 and The ‘Why to How?’ of Mobile Marketing in India. He has also shared his expertise as a trainer and guest lecturer, mentoring professionals and students at institutions such as IIM Bangalore and KJ Somaiya.
At WPP Media, Lall will bring his expertise across digital transformation, performance marketing, product strategy, and media planning to help brands navigate an increasingly complex and mobile-first world. His appointment reflects both his personal growth and the industry’s continued shift toward data-driven, innovation-led marketing.
