Omnicom Media Group MENA (OMG MENA) has announced the promotion of Elie Bachaalani to Chief Investment Officer (CIO). Previously serving as Executive Director – Investments (GCC), Bachaalani will now expand his remit to include the Levant, Egypt, and North Africa regions.
In his new role, Bachaalani will strengthen OMG’s investment capabilities, strategic partnerships, and innovative solutions, delivering greater value for clients across a wider portfolio. He will also spearhead the transformation of the group’s ‘Agency-as-a-Platform’ model, integrating media, content, and commerce to unlock accelerated brand growth.
Elda Choucair, CEO of OMG MENA, praised Bachaalani’s leadership, stating:
“Elie’s tenure in the group is testament to his ability to adapt and lead the investment team through transformative times, leveraging new technologies and innovative solutions. Not only can he build on the past and stay focused on present expectations, but he also manages to keep an eye on the future to position us ahead of the curve.”
Choucair added,
“This promotion is a well-deserved recognition of Elie’s perseverance, leadership, and the significant impact he’s had on our business. It is also a promise of more to come, Thanks to his ability to build trust and foster collaboration across our teams, client and partner networks, he will continue to impress in this geographically expanded role.”
Choucair added that Bachaalani’s ability to build trust and foster collaboration across teams, clients, and partner networks will be key as OMG MENA continues its growth trajectory with recent business wins, including Visit Qatar, Etihad Airways, and Shamal.
With a career spanning nearly two decades at OMD, PHD, and OMG MENA, Bachaalani has consistently delivered exceptional results and value for global and regional clients. His expanded role comes at a pivotal time as OMG MENA capitalizes on new opportunities in the evolving media and marketing landscape.
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