Amazon India has announced the appointment of Anuradha Aggarwal as its new Director – Marketing & Growth, reinforcing the company’s commitment to customer-first strategies and accelerated growth.
A seasoned marketing leader, Aggarwal brings over two decades of diverse experience across FMCG, telecom, media, and digital payments. She transitions into this new role after serving as Director, User Growth at Amazon and Chief Marketing Officer at Amazon Pay, where she played a pivotal role in strengthening customer adoption, engagement, and trust in Amazon’s payments ecosystem.
Expressing her excitement on LinkedIn, Aggarwal shared:
“Excited to share that I have taken on a new charter to lead Marketing and Growth for Amazon India. The recent years at Amazon Pay have been an incredible journey of learning and growth. As I step into this new role, I look forward to building on that foundation, working with talented colleagues across Amazon worldwide, and continuing to focus on customer-centered growth.”
Before joining Amazon, Aggarwal’s career spanned several marquee organizations:
Hindustan Unilever – Area Sales Manager and Category Marketing Manager for Hair Care.
Vodafone – Senior Vice President, Brand Communications, Insights & Online.
Mondelez International – Marketing Director – Biscuits, APAC, driving growth for Oreo, Chips Ahoy, and Belvita across Asia-Pacific.
Marico – Chief Marketing Officer, leading its diverse FMCG portfolio.
Star TV Network – Cluster Head for Kids, Infotainment, and English entertainment.
With this elevation, Amazon India is set to leverage Aggarwal’s proven expertise in brand-building, marketing transformation, and growth leadership to further strengthen its position in India’s competitive e-commerce landscape.
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