Bacardi India has announced the elevation of Adtnu Tiwari as Head of Customer Marketing and Ready-to-Drink (RTD) category. In this expanded role, Tiwari will spearhead customer marketing strategies while overseeing the fast-evolving RTD segment, reflecting Bacardi’s focus on category innovation and consumer-first brand building.
He announced the same on LinkedIn.
Tiwari has been a part of Bacardi India for nearly four years. Prior to his elevation, he served as Category Lead – Premium White Spirits, where he successfully led renowned global brands such as Patrón, Grey Goose, Bombay Sapphire, and Martini. His appointment to the new role came into effect in July 2025.
With over a decade of experience in the alcobev industry, Tiwari brings deep expertise in brand strategy, luxury marketing, and category management. Before joining Bacardi, he held leadership roles at Diageo India as Head – Luxury Customer Marketing, and at William Grant & Sons, where he managed marquee brands Glenfiddich and Balvenie.
He began his career at United Spirits – A Diageo Group Company, where he spent over five years across various brand management roles, shaping campaigns for iconic names like Black Dog, Black & White Scotch, and the company’s wine portfolio.
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