Zitcha has been selected by eCommerce solutions provider, THG Ingenuity, to power its retail media offering.
THG Beauty, behind brands such as LOOKFANTASTIC, Cult Beauty and Myprotein, will be the first to use Zitcha’s platform connecting beauty brands with more than 10 million wellness and beauty customers, driving unprecedented access to a large-scale, highly targeted audience.
THG Beauty Media’s new offering reflects the need for more sophisticated retail media tools, supporting its partners’ full-funnel campaign activations.
THG Beauty Media is building on its existing, market-leading retail offering. The fully-integrated strategy provides brands with a wide range of digital onsite and offsite solutions, as well as above-the-line, experiential and influencer marketing opportunities – all underpinned by deep customer insights that enable precise targeting.
By partnering with Zitcha, THG Ingenuity and THG Beauty Media will provide the ultimate customer experience to brands. Through improved response times, simplified media bookings and more effective collaboration, Zitcha’s platform supports a more effective and seamless retail media solution, with an easy-to-use user interface, supported by a passionate team.
Troy Townsend, group CEO and co-founder, Zitcha said:
“This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled, and results-driven. THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift. Our team is passionate about delivering more than just tech, we’re here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners.”
Tom Mills-Webb, CCO, THG Beauty said:
“We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha. Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition. We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners.”
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