InMobi Advertising has appointed Anisha Baghudana as Director of Marketing for Asia-Pacific.With over 13 years of rich experience across renowned consumer and lifestyle brands, Anisha brings a nuanced understanding of digital commerce, brand building, and strategic marketing in diverse markets. Her recent role at Adidas saw her lead D2C marketplace strategy across the APAC region, where she drove platform growth and strengthened digital partnerships.
Prior to Adidas, Anisha held key regional positions at Hasbro and Crocs, overseeing integrated media, e-commerce, and brand strategies across Southeast Asia, India, MENA, and major APAC markets like Japan, China, South Korea, and Australia.
She began her career with Procter & Gamble, where she managed leading portfolios like Vicks and Anna Sui, laying a solid foundation in FMCG brand management.
In addition to her corporate journey, Anisha co-founded Chain of Thought in 2024—an initiative aimed at supporting early-stage B2C startups with strong brand-building frameworks. She has also worked with emerging ventures like YUA Labs as a brand consultant.
Her new role at InMobi signals a continued focus on deepening marketing leadership across the region, as the company sharpens its positioning at the intersection of digital advertising, commerce, and data-led brand strategy in APAC.
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