The Coca‑Cola Company India has announced the promotion of Rohan Prasher to Senior Director, Marketing – Digital Lead, effective June 2025. In this expanded role, Rohan will lead Coca‑Cola’s digital marketing initiatives across the Indian market, building on his rich expertise in media and communications.
Since joining Coca‑Cola in 2022, Rohan has served as Director, Media Operations – India & Southwest Asia, where he played a key role in shaping the company’s media strategy and strengthening digital partnerships.
Sharing the news on LinkedIn, Rohan reflected on the journey that brought him to this point: “I’m incredibly proud to announce my new role as Senior Director, Digital Lead at The Coca‑Cola Company India. My journey here began in 2022 – a new city, a new team, and new colleagues and agency partners. Joining Coca‑Cola was truly one of the most important and best decisions I’ve ever made – ‘Real magic,’ indeed.”
With nearly 17 years of experience, Rohan brings a deep understanding of media strategy, corporate branding, and product management. Before joining Coca‑Cola, he held leadership positions at Asian Paints, where he spent over a decade managing media efforts, and has also worked with Reliance and Madison Media.
His elevation comes at a time when digital leadership is central to brand building in a dynamic consumer landscape. Rohan’s blend of strategic thinking and hands-on experience positions him well to drive Coca‑Cola’s digital ambitions forward.
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