Jakarta, July 3, 2025: Hakuhodo International Indonesia (HIID) has announced a major leadership transformation to better align with evolving market needs and client expectations. Earlier this year, Farhana Eldini Devi Attamimi was appointed as Group CEO, and Yuzuru Iguchi as Country Director, marking the beginning of a new strategic direction for the group.
As part of this shift, HIID has promoted a new generation of leaders from within the organization—reflecting its strong commitment to internal growth, leadership continuity, and innovation.
Hakuhodo Jakarta:
Narpati Adityasa – General Manager
Naoya Hosokawa – Director
Hybrid:
Ivan Christyanto – General Manager
Yuzuru Iguchi – Director & Country Director, HIID
H:Three (effective later this year):
Eka Harithsyah – General Manager
Daisuke Yanaoka – Director
H Digital:
Linda Mutiara – General Manager
Kyohei Hasegawa – Director
i-dac Indonesia:
Fitri Rizayati – Managing Director
Kyosuke Matsui – Director
To support this transformation, HIID has set up an Executive Committee focused on group strategy, alignment, and sustainable growth. Members include:
Fitri Rizayati – Corporate Planning
Hilman Eri Permadi – Executive Director, Finance
Rini Maulidia – Director, Finance
Additionally, HIID has strengthened its central capabilities with the following senior leadership appointments:
Euvine Winarni – Executive Director, Business Growth & Partnership
Rian Prabana – Senior Director, Strategy
Wimala Djafar – Director, H+ (Innovation & Tech Unit)
Woon Siew Hoh – Chief Creative Officer (CCO)
Hermawan Prasetyo – Executive Director, Integrated Production
Mayada Patria – Director, People & Corporate Services
This transformation supports HIID’s vision as a Sei-katsu-sha Value Design Company, focused on delivering work that resonates with real people and drives business and cultural impact.
Narpati Adityasa, General Manager of Hakuhodo Jakarta, said:
“We’re evolving with the industry—becoming more agile and adaptive to market needs and beyond, listening more closely, and approaching things with fresh eyes. That’s exactly what our clients—and the sei-katsu-sha—expect from us now.”
Daisuke Yanaoka, Director of H:Three added:
“This new chapter marks an exciting opportunity for us to further strengthen collaboration across teams and drive greater impact for our clients. With shared values and a unified vision, we are committed to nurturing ideas that resonate deeply with people and deliver meaningful business results.”
“We’re not just reshaping structure—we’re building a more connected, responsive organization ready for what’s next,” said Devi Attamimi, Group CEO of Hakuhodo International Indonesia. “By empowering our leaders and strengthening our core capabilities, we’re creating a foundation that supports creativity, agility, and long-term growth across the group. This transformation is about staying ahead—together—as we continue to deliver meaningful value to our clients and society.”
With a renewed structure, clear strategic focus, and energized leadership, HIID is set to navigate its next chapter of growth and creativity across Indonesia and beyond.
Read more: Google Launches YouTube Creator Series in Southeast Asia to Showcase Ad Solutions
