Global communications agency Burson has announced the appointment of Harry Deje as Chief Operating Officer and Shirley Tangkilisan as Managing Director of its Indonesia operations. The strategic leadership changes reinforce Burson’s commitment to growth, innovation, and continued market leadership in Indonesia.
Both Deje and Tangkilisan have been instrumental in shaping Burson Indonesia since its inception. Their expanded roles will focus on accelerating AI-first, data-driven strategies, advancing digital communications, and delivering innovative solutions aligned with the dynamic needs of clients across various industries.
Harry Deje, who previously served as Managing Director, brings more than 30 years of industry expertise and a deep understanding of the digital communications landscape. His experience spans integrated marketing, crisis and issues management, and strategic stakeholder engagement.
“Communication can no longer be an afterthought – it is a critical pillar for driving sustainable business growth and resilience,” said Deje.
“We recognise the urgency of delivering innovative solutions that not only meet today’s demands but also anticipate tomorrow’s challenges. In this new role, I am dedicated to elevating our flagship offerings, empowering them with bespoke, data-driven solutions that help our clients navigate complexity and achieve meaningful results,” he added.
Shirley Tangkilisan, formerly General Manager, has over 20 years of experience in strategic and sustainability communications. She is recognized for crafting purpose-driven messaging and leading campaigns that foster transparency, trust, and long-term stakeholder value.
“Since its inception, Burson Indonesia has fostered a collaborative culture – one that empowers individuals and teams to thrive. We remain committed to growing and nurturing our talent and deepening our sector expertise, ensuring we consistently deliver precise, relevant, and impactful communication solutions across industries,” she said.
The leadership appointments come at a time when Burson Indonesia is expanding its market footprint and evolving to meet shifting client expectations regionally and globally.
Marianne Admardatine, CEO of Burson Indonesia and Head of Innovation & Creative Transformation at Burson Asia-Pacific, welcomed the new leadership structure:
“We are witnessing change at an unprecedented pace. As your trusted communications partner, Burson continues to adapt and move forward with one clear purpose – helping clients lead with confidence and a competitive edge,”
“Deje and Shirley have played a pivotal role in driving the growth and success of our business in Indonesia. I am confident their leadership will elevate our capabilities, strengthen our business, and enhance the value we bring to every client in Indonesia and beyond,” Admardatine continued.
She added, “This marks the start of an exciting new chapter for Burson Indonesia – one where we grow our team, invest in talent at every level, and strengthen our position as trusted strategic partners to our clients. Our leadership remains dedicated to providing relevant, forward-looking counsel to our clients, rooted in deep insight and experience.”
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