Independent full-service agency Apparent has appointed Cristina Douglas and Tom Twiby.
Cristina Douglas has been named Creative Director, Experience, a newly created role that reflects Apparent’s commitment to deepening its experience design capabilities. Cristina brings over 16 years of award-winning expertise in digital experience design, having previously served as Creative Director at R/GA. Her impressive portfolio includes work with Google, Nike, Timberland, and the Museum of Chinese in Australia, as well as a groundbreaking Web3/NFT experience for Toyota Australia’s GR-ID platform. Her work has earned accolades from the Webby Awards, Awwwards, and AGDA.
Joining alongside her is Tom Twiby, appointed as Design Director. Also joining from R/GA, Tom brings a wealth of visual design experience, having led projects for innovative clients such as Toyota, Telstra, and Google. His diverse background spans major redesigns such as Grow with Google across APAC, digital transformation initiatives for the Australian Defence Force, and product launches for neobanks in Hong Kong and ethical investing for Australian Ethical.
Hamish Stewart, Apparent’s Chief Creative and Experience Officer, commented:
“Cris and Tom bring complementary strengths and a clear point of view on first-class experience design. Together, they’ve quickly elevated our capabilities, winning the respect of our team and clients. I’m excited about what’s to come.”
Suzy Smiley, Managing Director at Apparent, added:
“We’re delighted to welcome Cris and Tom to the team. They will play an integral role in helping us grow and strengthen our experience design offering for our clients.”
These appointments mark the latest chapter in Apparent’s growth trajectory. In late 2024, Hamish Stewart also joined the agency in another newly created leadership position, reflecting the agency’s ongoing investment in top-tier creative and design talent.
