In a significant development for the influencer marketing landscape, Abhay Tandon — corporate innovator, startup advisor, and host of The Innovators and Disruptors Podcast — has been appointed as a Board Advisor to the Indian Influencer Governing Council (IIGC).
Tandon brings a unique blend of experience across corporate innovation, digital storytelling, and ecosystem building. His appointment reflects IIGC’s commitment to shaping a structured, ethical, and future-ready influencer ecosystem in India.
Sharing his thoughts on the new role, Tandon said, “Influencer marketing today is more than a trend—it’s a powerful movement where content fuels commerce and authenticity fosters communities. I’m excited to help drive governance, innovation, and collaboration across the creator economy.”
As a Board Advisor, Tandon will work closely with IIGC to provide strategic input on sustainable and ethical growth, promote cross-sector partnerships, and support emerging creators who are driving impact through authentic engagement.
Through his podcast, Tandon has chronicled stories of change-makers across industries—from science and technology to rural development—giving him a front-row view of how creators are influencing business and society alike.
His involvement with IIGC is expected to strengthen the organisation’s mission to establish best practices, resolve challenges, and create long-term value for all stakeholders in the creator economy.
