DDB Mudra Group has announced the elevation of Niharika Dixit to the position of Senior Partner – Digital. With a decade of hands-on experience across diverse digital marketing functions, Niharika continues her journey at the agency, stepping up from her previous role as Partner – Digital.
In her new position, Niharika will focus on advancing the digital arm of the agency with strategic thinking, integrated media planning, and a performance-driven mindset. She brings to the table a rich blend of expertise in media strategy, campaign management, affiliate and publisher marketing, performance marketing, and social media leadership.
Throughout her career, she has built a strong foundation in digital with roles at companies such as Jack Morris Media, Innoexcel Technologies, Adsplay International, and Gemexi. Her dynamic experience allows her to look at digital solutions with a business-first lens, helping brands unlock value at scale.
While sharing the news on her LinkedIn, Niharika expressed her gratitude and excitement about her new role – a sentiment that echoes her commitment to driving meaningful digital transformations for clients.
As DDB Mudra Group continues to expand its digital capabilities, this appointment underscores the agency’s focus on nurturing internal talent and strengthening leadership within the digital domain.
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