Channel Factory, a leading player in brand suitability and contextual advertising, has announced the launch of Channel Factory Intelligence—a next-generation suite powered by artificial intelligence. The company is also rolling out two cutting-edge tools: the Media Intelligence Hub, an all-in-one reporting dashboard, and the Chatbot Assistant, an AI-powered data analyst.
These additions are designed to address a persistent industry challenge: the lack of actionable, transparent campaign insights across diverse digital video platforms. Built using advanced machine learning, the Intelligence Suite offers advertisers deeper visibility, streamlined optimization, and stronger campaign performance without compromising on control or clarity.
Channel Factory’s Intelligence Suite integrates its proprietary AI capabilities to deliver contextual precision and brand suitability—ensuring better alignment with audiences while significantly enhancing return on ad spend.
A recent independent study by PwC validated the platform’s performance, highlighting its ability to reduce media waste by over 20% and achieve 99% accuracy in content categorization—marking a notable benchmark in digital media efficiency and ROI.
“Channel Factory’s technology supported our digital media efforts by helping us achieve contextual targeting. Their platform contributed to audience alignment and deliveries. The transparency and insights have been helpful in refining our approach,” said Shantanu Sirohi, CEO of Interactive Avenues.
Also debuting is the Chatbot Assistant, Channel Factory’s virtual data analyst embedded within its ActivateIQ platform. This AI assistant synthesizes data and provides real-time performance summaries, helping advertisers optimize content, budgets, and campaign direction while ensuring transparency across stakeholders.
“Running ad campaigns requires you to dig through data. Some of it is valuable, but much can be insignificant, forcing you to spend time digging through metrics to find insights. Our industry is only tapping the surface of what’s possible when you can apply AI to solve this problem,” noted Anudit Vikram, Chief Product Officer at Channel Factory. “Our Chatbot Assistant and Media Intelligence Hub surface the insights that drive performance, giving advertisers the clarity to make decisions.”
The Media Intelligence Hub offers a centralized, cross-platform view of campaign metrics such as delivery, cost, and performance. With built-in machine learning to forecast trends and automate reporting, it enables advertisers to shift from reactive to proactive decision-making—optimizing media strategies and reducing inefficiencies across the board.
These tools mark the first phase of Channel Factory’s AI-driven product expansion under the Intelligence Suite, supporting its ActivateIQ platform to empower more precise, transparent, and high-performance media executions.
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