At the Abby Awards 2025 during Goafest, specialist agencies stood out with their focused creativity and strong performances across different categories.
Enormous was named Digital Specialist Agency of the Year after securing 1 Gold, 5 Silver, 6 Bronze, and 1 Merit award — earning a total of 64 points. Their work impressed across various digital platforms with smart, effective ideas. Enormous also made its mark in the Mobile Specialist category, winning 1 Silver, 1 Bronze, and 1 Merit, collecting 12 points overall — a clear nod to their strength in mobile-first thinking.
In direct marketing, Leo India shined through and bagged the title of Direct Specialist Agency of the Year with 3 Silver, 5 Bronze, and 1 Merit. Their total of 40 points reflected strong, impactful work in customer-focused communication.
FCB India led the charge in public relations, winning the Public Relations Specialist Agency of the Year title with 4 Gold, 3 Silver, 3 Bronze, and 2 Merit awards — the highest total at 66 points. Their campaigns showed powerful storytelling backed by strategic communication.
On the media side, Zee Entertainment Enterprises Limited was recognized as Broadcaster of the Year, collecting 2 Gold, 1 Silver, 1 Bronze, and 1 Merit. Their total of 28 points reflected a well-rounded content strategy across platforms.
In the Technology Specialist Agency of the Year category, both Leo India and Mindshare shared the spotlight with 10 points each. Leo India picked up 1 Silver and 2 Merit awards, while Mindshare scored with 1 Silver and 1 Bronze — showcasing how smart tech integration can boost creative performance.
Closing the list of winners, Y&H was awarded Design Specialist Agency of the Year. With 3 Silver, 8 Bronze, and 1 Merit award under their belt, they ended with 52 points. Their work reflected a strong grasp of design principles and the ability to deliver visually compelling ideas.
These wins at the Abby Awards 2025 show how specialist agencies continue to raise the bar through deep expertise and focused innovation across digital, tech, design, and media.
Read more: Day 2 – Wrap Up – Igniting Creativity: Day 2 Highlights from Goafest 2025
