Goa, May 2025 — The ABBY Media Awards 2025, powered by The One Show and held during the vibrant Goafest at Taj Cidade, Goa, turned the spotlight on some of the most impactful and innovative work in the media industry today. The night was a celebration of smart strategy, meaningful storytelling, and creative excellence that builds genuine connections in a digital-first world.
Leading the charge this year was Wavemaker India, which clinched the coveted Media Agency of the Year title. The agency collected an impressive 19 metals—including 1 Grand Prix, 6 Golds, 8 Silvers, and 4 Bronzes—amassing a total of 124 points, and setting a new standard for media excellence.
Wavemaker India’s crowning achievement came in the Use of Media – Innovative category, where it secured the Grand Prix for the “India’s New Local Language” campaign for Dream11.
Ajay Gupte, CEO, South Asia at Wavemaker,reflected on the win with a sense of pride and conviction, underscoring the consistency and calibre of the agency’s work:
“I am delighted—winning is a habit. The Abbys are extremely prestigious, and this is the second consecutive year we’ve won big. I’m truly happy and excited. It’s a testament to the outstanding work our team has done and a well-deserved reward for all their hard work.”
