Mumbai, 19th May 2025: BARC India’s TV Viewership data during OPERATION SINDOOR shows that when it comes to a significant news event, that touches everybody’s lives, people turn to television to get their news and stay updated with the latest developments.

TV News Viewership for Week 18 (3rd to 9th May) during which OPERATION SINDOOR was carried out by the Armed Forces of India, scaled a new high, even as the Nation was transfixed by events that rapidly unfolded during OPERATION SINDOOR.

This is amply reflected in TV News viewership data:

1. Highest week for Hindi News in Week18’25 (OPERATION SINDOOR)

YEAR’WEEK	EVENT	GRPs
2025W18	OPERATION SINDOOR	254
2024W23	LOK SABHA ELECTION RESULTS	235
2022W10	RESULTS OF MULTIPLE STATE ELECTIONS	211
2024W4	RAM TEMPLE CONSECRATION CEREMONY & REPUBLIC DAY	185
2025W17	PAHALGAM TERROR ATTACK	178

HSM 2+/ Rat%(Sum) Note: Data considered is after Wk 10’ 2022 resumption with current set of channels

1. Hindi News also clocked the highest ATS of 60 mins, an increase of 67% over ATS of Pre Pahalgam weeks (HSM 2+).

• Hindi News share increased from 3% to 13% during Week18 Wed-Fri (OPERATION SINDOOR) compared to Pre Pahalgam weeks. Hindi News share at 15+ HSM increased from 4% to 15%, in the same period, which is above the share it garnered during the surgical strikes in 2016.

• Daily tune-ins increased on Hindi News on critical days (Wed-Fri): – 73 Mn to 142 MN (HSM 2+)

• Increase in viewership during MEA Briefs

EVENT	TIME	VIEWERSHIP SPIKE (vs Pre Pahalgam weeks)
1st BRIEFING	WED: 1036 to 1100 HRS	509%
2nd BRIEFING	THU: 1745 to 1825 HRS	125%
3rd BRIEFING	FRI: 1733 to 1755 HRS	242%

HSM 2+/ AMA

• 65 Mn New viewers (wrt to Wk12-15) tuned in to Hindi News. These New viewers had not sampled Hindi News in the last 1 month.

* Since data resumption in Week 10, 2022

** The above data is based on BARC India unrolled database.

About BARC India

BARC India is a statistical and measurement science company which is ‘Of the Industry, By the Industry and For the Industry’. 

The company is registered with the Ministry of Information & Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body (JIB) that provides the most authentic audience estimates, to Broadcasters, Advertisers and Advertising Agencies.  The Big Data driven insights generated by BARC India, is built upon a robust and future-ready technology backbone which powers efficient media spends and content decisions in a highly dynamic and growing broadcasting sector.  

Commencing operations in 2015, today BARC manages the world’s largest and most diverse TV measurement system covering approximately 2,57,000+ individuals in 57,000+ households, in 522+ districts covering over 5200+ towns and villages, across India which is adequately representative of India’s TV viewing microcosm.

Please visit: www.barcindia.co.in for more information

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