Starcom India, part of Publicis Groupe, has secured the digital mandate for several prominent Procter & Gamble brands, including Gillette, Olay, Old Spice, Pampers, and P&G Shiksha.
Industry sources confirm that Starcom triumphed in a highly competitive multi-agency pitch. The business was previously managed by GroupM.
The mandate covers comprehensive digital planning, buying, and activation for P&G’s digital-first brands, along with managing search for key products like Head & Shoulders, Ariel, Tide, Oral B, and Vicks.
Sources say the account is estimated to have over ₹100 crore in annual digital spends, marking a significant win for Starcom in the digital media space.
