Choreograph India, the data and technology powerhouse under WPP, has named Vishal Jacob as President – AI & Digital Solutions. In this pivotal role, Vishal will spearhead the AI mandate for GroupM India, driving the development and scale of AI-led innovations designed to deliver smarter, outcome-oriented solutions for clients.
Vishal transitions into this role after serving as Chief Transformation Officer at Wavemaker India, where he was instrumental in advancing the agency’s digital transformation journey. With over 20 years of expertise in digital strategy, media planning, and marketing analytics, he is ideally positioned to lead Choreograph’s next wave of AI and digital innovation.
In his new role, Vishal will also collaborate with GroupM’s digital leadership to architect integrated solutions that blend data, technology, and creativity to address complex business challenges and unlock growth opportunities for clients.
Sharing the news on LinkedIn, Vishal said:
“Excited to start a new journey with Choreograph India as part of the GroupM family! In this new role, I’ll be leading the AI charter for GroupM India and working closely with the digital leadership teams to craft integrated digital solutions that drive impact for our clients.”
He also extended heartfelt appreciation to his former team:
“As I step into this new chapter, I also want to take a moment to express my heartfelt gratitude to everyone at Wavemaker India. The last 4 years have been one of the most fulfilling and inspiring phases of my professional journey—thank you for the support, collaboration, and memories that will stay with me always. Here’s to new challenges and bold ideas powered through data and tech.”
Vishal’s impressive track record includes leadership roles at GroupM, Maxus, Mindshare Interaction, and Smile Interactive Technologies Group. His strengths lie in demand generation, mobile and digital media, marketing strategy, analytics, and media buying—skills that align perfectly with Choreograph’s innovation agenda in India.
As a global data and technology company, Choreograph is committed to empowering top advertisers with AI-driven, data-rich strategies. Vishal Jacob’s appointment marks a significant step in expanding that vision across the GroupM India network.
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