L’Oréal has announced the appointment of Aniket Basu as the new Chief Digital Officer (CDO) for its Consumer Products Division. Previously serving as the Digital Media Lead for South Asia Pacific, Middle East, and North Africa, Basu brings over 12 years of experience in digital transformation and marketing leadership.
Sharing his excitement on LinkedIn, Basu stated,
“I’m happy to share that I’m starting a new position as Chief Digital Officer (CDO) at L’Oréal! India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace. The opportunities to drive impact, scale transformation, and shape the future of growth are limitless. I’m excited to start this new chapter & be back home! A huge thank you to the mentors, colleagues, and teams who have supported me along the way. Special shoutout to Lex Bradshaw-Zanger Cheryl Lee Atul Gaur Raagjeet Garg Saloni Shah Javeri for all the support and making this happen! Looking forward to collaborating with incredible minds, learning from this vibrant market, and making a meaningful impact.”
Basu’s career spans leading roles across renowned organizations such as Essence, IAB Southeast Asia and India, Wavemaker, and Nokia. His extensive expertise in digital strategy and media innovation is expected to drive L’Oréal’s digital transformation initiatives, enhancing consumer engagement and scaling new growth avenues.
L’Oréal looks forward to leveraging Basu’s insights and leadership to strengthen its digital footprint and elevate the brand’s engagement across the dynamic Indian market.
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