DDB Philippines is starting 2025 on a high note, securing a major global brand as its newest client. The agency has been named the local digital agency for LG Electronics, taking on multiple workstreams in a significant milestone just two months into the year.
LG Electronics, a globally recognized leader in innovation and technology, has entrusted DDB Philippines with managing its social and digital communications across a diverse product portfolio, including home appliances, entertainment, and business solutions. With LG’s mission to enhance everyday life through smart, sustainable, and user-friendly solutions, this partnership will further strengthen the brand’s market leadership and consumer engagement.
This achievement highlights the unstoppable momentum of DDB Philippines, led by creative heads Shackie Caccam and Min Roldan, alongside new business head JB de Joya. Their strategic expertise, creative agility, and dedication to delivering impactful campaigns have led to multiple account wins in quick succession, setting the stage for an exciting year ahead.
“It’s only February, and we’re already setting the pace for what’s to come,” Shackie Caccam, Deputy ECD of DDB Philippines, “Winning another global brand reflects the strength of our people, our creativity, and our deep understanding of brands that make a difference in people’s lives. We’re beyond excited and grateful to work with the brilliant brand team of LG Electronics. Influencing the course and future of this leading global brand in the Philippines is a dream milestone for us at DDB, and a shoutout to the young team for their hard work and accountability to the craft”.
Read more: JAKALA Leads the Green Transformation of Advertising with Cedara
