Justine Armour has been appointed as the new Global Chief Creative Officer (CCO) of Forsman & Bodenfors (F&B), a renowned Swedish creative collective within the Stagwell (STGW) network.
Forsman & Bodenfors has earned a reputation for delivering innovative, culture-defining campaigns, including iconic works such as the ‘Epic Split’ for Volvo Trucks, ‘Wow No Cow’ for Oatly, ‘Marriage Market Takeover’ for SK-II, and ‘Visit Sweden (not Switzerland)’ for Visit Sweden.
As Global CCO, Justine will be instrumental in advancing the agency’s global creative strategy across its nine offices. Initially based in New York, she will relocate to London later this year.
“I’m thrilled to join Forsman & Bodenfors because the creative industry is in dire need of a unique offering like what this collective provides,” said Armour. “The Swedish culture is inherently creative, and F&B’s approach, from process to organizational structure, defies traditional agency norms. I’m inspired by how the agency produces work that’s bold, transformative, and resonates on a global scale. I’m eager to help bring this exceptional creative magic to even more talent and clients worldwide.”
Justine brings nearly three decades of experience to the role. Most recently, she served as Partner and CCO at FIG, an independent New York agency. Before that, she was the Chief Creative Officer at Grey New York, becoming the only woman to hold that position in over 105 years. Justine’s illustrious career spans top creative agencies such as 72andSunny, Wieden+Kennedy, Publicis Mojo, and Saatchi & Saatchi, after beginning her journey in Australia at McCann Erickson Brisbane.
“Justine’s extraordinary creativity and proven track record of producing impactful work for global brands make her the ideal leader to steer Forsman & Bodenfors as we enter a new era,” commented James Denton-Clark, Global CEO of Forsman & Bodenfors.
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