The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, appointed Shenan Reed, Global Chief Media Officer, General Motors, as the new Chair of the trade organization’s Board of Directors. Reed previously served as Vice Chair and has been a member of the board since December 2020.
Currently responsible for building a leading-edge global media team that accelerates General Motors’ media approach into the future, Reed succeeds John Halley, President, Paramount Advertising, who will continue to serve on the IAB board and executive committee. Alison Levin, President of Advertising and Partnerships, NBCUniversal, has been on the board since November 2022 and will take over as Vice Chair.
“Our IAB Board of Directors plays a pivotal role in shaping the future of our industry. As the digital economy enters a transformative era, bold leadership and innovative thinking are essential to addressing pressing issues and unlocking new potential,” said David Cohen, CEO, IAB. “Shenan and Alison bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the Board. Their significant contributions to the digital advertising community position them perfectly to help guide the industry forward as we address today and tomorrow’s most critical issues, including the creator economy, AI, consumer privacy, measurement and commerce media. I am excited to partner with them as we push boundaries, foster innovation, and create a stronger, more unified industry.”
“Serving on the IAB Board for the past five years, I have seen firsthand the change we can make when we come together as an industry,” said Reed. “As the new IAB Board Chair, I look forward to working closely with David, Alison and the entire Board of Directors to drive innovation, embrace bold ideas, and tackle the challenges and opportunities that lie ahead. Together, we will continue to shape the future of our industry with fresh perspectives and unwavering commitment.”
I’m honored to become the Vice Chair of the IAB Board of Directors as we work together to accelerate the digital ecosystem and maintain industry standards,” added Levin. “Our shared mission is to foster meaningful connections for the betterment of the ad community while upholding the highest standards of trust and transparency. With our industry at such an incredible inflection point right now, it is truly the perfect time for this group to prioritize solutions that will better support our evolving landscape and build innovative experiences to enhance consumer engagement for the future.”
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