Dentsu has appointed Uday Desai as Managing Director of Creative at Dentsu Malaysia, where he will lead the evolution of the creative business. With over 20 years of experience in brand development across APAC, MENA, and India, Uday is an industry veteran known for his focus on people-centric strategies.
Having worked with major agency groups, Uday brings a wealth of client experience, specializing in driving transformation through integrated strategies for global brands across various sectors, including automotive.
Reflecting on his new role, Uday shared,
“Two key dentsu principles truly resonate with me: the philosophy of ‘Innovating to Impact’ and our unwavering approach to solving business challenges as One Dentsu. Along with the exceptional talent and cutting-edge tools that we have within our powerhouse, we are an unstoppable force of creativity and innovation. I am thrilled to be part of a team that is not only redefining creativity but also driving meaningful outcomes for our clients and the community.”
Meanwhile, Audrey Chong, CEO at dentsu Malaysia, commented,
“Creativity and innovation are cornerstones of our dentsu heritage that is ingrained in how we deliver world-class brand journeys for our clients in Malaysia.”
She added,
“As we continue to push the boundaries of excellence as a creative powerhouse, I am excited for Uday to take his extensive experience and passion for innovation, and people-centric leadership in reimagining brand transformations for our clients, as he takes the helm of our creative business.”
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