GroupM has appointed Somnath Saha as Managing Director of EssenceMediacom South Africa, effective January 2025. Having previously served as the interim agency lead, Saha combines engineering expertise with media insight. He boasts an impressive track record, including two Cannes Awards and recognition as GroupM’s most-awarded executive.
Somnath Saha, Managing Director, EssenceMediacom South Africa:
“I am both honored and excited to be leading EssenceMediacom as we address the convergence of media and data into one currency to reach client growth objectives. I am looking forward to working with my team and colleagues to create both a working environment that is inspiring and innovative, and makes our clients and our people truly proud to be part of EssenceMediacom – and, of course, I am going to make sure we win some awards along the way.”
Saha’s path from mechanical engineering to media leadership highlights his talent for merging analytical thinking with creative problem-solving. His promotion reflects GroupM’s dedication to utilizing data and innovation to drive transformative outcomes for clients.
Claudelle Naidoo, CEO, GroupM Sub-Saharan Africa:
“As part of our continued commitment to putting clients at the heart of everything we do, this appointment will play a pivotal role in helping us accelerate our transformation into a truly client-centric organization. Somnath is extremely talented and brings a wealth of experience in solving complex client challenges and converting them into growth opportunities. This marks an important milestone in our journey to deliver even greater value and growth to our clients, ensuring that their needs and aspirations remain at the forefront of our business.”
Under Saha’s leadership, EssenceMediacom is set to strengthen the integration of media and data strategies, driving client growth while nurturing a culture of innovation and excellence.
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