Criteo S.A., a leading commerce media company, has announced the appointment of Michael Komasinski as Chief Executive Officer and member of the Board of Directors, effective February 15, 2025. Komasinski will take over from Megan Clarken, who is retiring and stepping down as CEO and Board member, as previously announced. To ensure a seamless transition, Clarken will continue in a senior advisory role.
Rachel Picard, Chair of Criteo’s Board of Directors, said,
“We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the Company’s AI-fueled transformation and vision as the world’s leading Commerce Media Platform. We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanized global organizations to lead in digital marketing and technology. We are confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team.”
Michael Komasinski brings over 20 years of expertise in AdTech and fostering global brand and retail partnerships. Renowned for delivering outstanding results at international organizations, he leverages technology-driven strategies to achieve profitable growth while promoting an inclusive workplace culture. Currently, he serves as CEO of the Americas, President of Global Data & Technology, and a member of the Group Executive Management team at dentsu, one of the world’s largest advertising holding companies.
Komasinski joined dentsu through its acquisition of Merkle in 2016, where he led the EMEA and Americas regions before becoming Global CEO of Merkle in 2021. During his tenure at dentsu, he spearheaded a technological transformation of its product offerings, integrating AI into products and platforms to maximize client value. He also defined dentsu’s data-driven technology strategy, which contributed to significant enterprise client wins. Additionally, Komasinski possesses extensive retail media expertise, having expanded Merkle’s retail media consulting practice and integrated it with dentsu’s leading media buy-side capabilities.
Komasinski expressed his enthusiasm for the role,
“Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energized to serve as the company’s next CEO and build on this momentum. There are massive growth opportunities in media today with new advancements in AI and a global rise in ecommerce, which are driving hyper-personalized consumer touchpoints across more content and devices than ever before. I’m thrilled to be partnering with Criteo’s talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value.”
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