Carlsberg Names We Are Social as Global Social Media Agency of Record

We Are Social has been named the global social media agency of record for the Carlsberg Group, the company that owns the lager brand of the same name. After winning a competitive pitch to land the project, We Are Social’s UK office will now work with Carlsberg Group on strategy and creative campaign development, as well as producing social-first content through We Are Social Studios.

Key brands like Tuborg, Somersby, and 1664 Blanc are part of the agency’s scope, and its campaigns span several international markets. It will work closely with iProspect, the global media agency of record for the Carlsberg Group.

Here’s what they said

Henna Mertsola, global digital marketing and media director at Carlsberg Group said,

“We were impressed by We Are Social’s combination of creative reputation and global reach, and their ability to bring new technologies into our social approach. We’ll be collaborating to create more globally consistent and social-first content and bring new and fresh ideas to our brands. We’re looking forward to seeing the work come to life.”

Lisa Austin, client partner at We Are Social, added,

“We’re thrilled to be working with such a progressive business as Carlsberg Group, with brands who genuinely want to create cutting-edge work.” 

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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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