Zee5 has announced that Manish Kalra’s role has been expanded to include managing the company’s operations in the global market. In his new role, Kalra will lead Zee5’s strategic expansion of its global reach, emphasizing partnerships, market expansion, and audience engagement abroad, alongside India. This development has occurred following Archana Anand’s departure from Zee5 Global as Chief Business Officer.
Having worked in the online business and marketing industries for over 20 years, Kalra has held important leadership positions in several well-known companies. Before joining Zee5 in 2020, he worked for Amazon, MakeMyTrip, HomeShop18, Dell, and Craftsvilla for the previous ten years as CEO, Chief Marketing Officer, and Chief Business Office
This leadership growth is in line with Zee5’s goal of fortifying its place in a changing digital environment by offering top-notch, pertinent content to a wide range of international consumers. In his new position, Kalra will concentrate on increasing engagement, improving user experience, and expanding the platform’s reach. He hopes to improve brand and platform metrics, maximize content relevance, and support both subscription and ad-based video-on-demand markets by applying data-driven insights. Zee5’s dedication to satisfying the rising demand for excellent, pertinent content is demonstrated by Kalra’s role expansion.
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