The Coca-Cola Company has appointed Shantanu Gangane as the Integrated Marketing Experience (IMX) Lead for the INSWA region. Gangane brings a wealth of experience in this important role. Before this, from December 2018 to February 2024, he held the positions of Vice President Marketing and Head of North Labels at Universal Music Group. He announced the news via a LinkedIn post.
Shantanu’s career has spanned 21 years, during which he has held key positions at several prestigious organizations. Gangane was previously Chief Marketing Officer (CMO) for PCCW Media’s Viu, India OTT platform. He previously spent more than six years working for Times Network. Shantanu began working for the network in 2010 as the Times TV Network’s Head of Marketing. He also held the position of Head of Marketing at Movies Now. His prior experience includes positions as Manager of Marketing for Nickelodeon at Viacom 18 and Senior Brand Manager at Radio City India.
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Gangane has worked with top brands all his professional life, specializing in negotiating the challenges of media and entertainment industry marketing. Shantanu Gangane is well-positioned to majorly impact The Coca-Cola Company’s marketing initiatives in the INSWA region thanks to his varied background and track record.
Sharing the news on LinkedIN, Shantanu said,
“Super stoked to share with you a new chapter that has started in my life with The Coca-Cola Company as IMX (Integrated Marketing Experience) Lead. Grateful for the amazing mentors who have supported me. It’s been a month and I couldn’t be more excited about the challenges and growth that lies ahead along with an incredible set of leaders and teams who power this iconic organisation.”
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