NIVEA India Onboards Shweta Dalal as Marketing Director

NIVEA India has appointed Shweta Dalal as its new marketing director, effective September 30th, 2024. Shweta has 16 years of experience working for leading global brands such as Unilever and L’Oréal, where she oversaw multi-market campaigns and implemented regional marketing strategies. In her previous role as Global Brand Director for Lux – South Asia, Africa, and Global Bars, she was instrumental in driving significant brand expansion and innovation.

NIVEA India names Shweta Dalal as Marketing Director

Shweta will oversee NIVEA India’s marketing strategy, with a focus on increasing the brand’s presence in the Indian market while remaining true to NIVEA’s global mission of providing superior skincare products. Her expertise complements NIVEA India’s focus on providing world-class skincare solutions tailored to local needs.

With her experience, Shweta has built and expanded brands in LATAM, Europe, Southeast Asia, the Middle East, and South Asia. She has successfully increased brand equity, identified brand purpose, and created new, self-sustaining, digital-first business models, all based on a deep understanding of consumers.

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Here’s what they said

Commenting on the appointment, Geetika Mehta, managing director of NIVEA India, said,

“We are thrilled to welcome Shweta Dalal to our leadership team. Her impressive experience in brand building and marketing, along with her deep consumer insights across diverse markets, makes her the perfect leader for NIVEA India’s marketing. Shweta’s strategic vision and consumer-centric approach are exactly what we need to continue our growth in an ever-evolving market.” 

Shweta Dalal added,

“I am excited to join NIVEA India, a brand trusted by millions for its excellence in skincare. I am passionate about cultivating a consumer centric culture that prioritises the needs and preferences of our consumers. I look forward to bringing my experience in brand growth and consumer understanding to help NIVEA continue its legacy of innovation and care. Together, we will ensure that NIVEA remains the preferred choice for Indian consumers, while staying aligned with the brand’s global values.” 

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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