Firefox Cycles and Art-E Mediatech, a creative, media, and Martech agency, have teamed up for a comprehensive marketing plan that will be managed by the Delhi branch and include social media, brand marketing, in-store promotions, and media management.
The agency’s task will include carrying out a thorough marketing plan for Firefox Cycles, including media buying, social media management, in-store and offline marketing, performance marketing, and brand marketing.
Since its founding in 2005, Firefox Bikes Pvt. Ltd, a 100% subsidiary of Hero Cycles, has led the Indian bicycle market and gained recognition for its bicycles and accessories.
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Speaking on the new mandate, Amit Dhawan, Partner & CEO, Art-E said,
“Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”
Sriram Sundreson, CEO, Firefox Bikes commented
We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape.”
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