Times Innovative Media Ltd (Times OOH), a leading Out-of-Home (OOH) advertising company, has announced its exclusive advertising mandate for Mumbai Metro Line 3, cementing Times OOH’s position as a market leader in providing innovative and effective advertising solutions in urban transportation.
The mandate, which was granted by Mumbai Metro Rail Corporation Limited (MMRCL), consists of:
Millions of commuters will be able to travel smoothly thanks to Mumbai Metro Line 3, which is expected to completely transform the city’s public transportation system. It will link important points of contact, such as transit networks, corporate and recreational centers, and busy areas. It will also have the highest ridership of any metro line in India.
We intend to apply creative and sustainable advertising solutions that improve the commuter experience and offer outstanding value to our clients by leveraging our experience in out-of-home media.
Times OOH hopes to turn Mumbai Metro Line 3, a vital transit route, into a vibrant platform where brands can interact with a captive and diverse audience by acquiring advertising rights. As part of our strategic plan, we will strategically place advertising assets to guarantee unmatched visibility and reach and to enable meaningful brand interactions via digital media. This program demonstrates our commitment to innovation and quality in out-of-home advertising, as we work to provide our advertising partners with outstanding value while facilitating a smooth and enjoyable commute for commuters.
In India and Mauritius, Times OOH provides all-inclusive media solutions for street furniture, metro areas, and airports.
Shekhar Narayanswami said,
“We are honoured to partner with Mumbai Metro Line 3 and manage their advertising rights. This partnership highlights our expertise and commitment to delivering cutting-edge advertising solutions that benefit brands and enhance the commuter experience.”
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