Sports For All (SFA), India’s largest company dedicated to professionalizing and commercializing participatory and grassroots sports, today announced the appointment of Kumar Darpan as Chief Revenue Officer and Rohan Vyavaharkar as Global Head of Partnerships and Strategic Communications. With these additions, SFA hopes to strengthen its leadership group and increase its influence within the sports sector.
The company’s goal is to encourage more Indians to play sports and enjoy the joy of it. Rishikesh Joshi and Vishwas Choksi founded it in 2015. SFA is a prominent participant in the sports industry and operates the first and only tech-enabled multi-sport school championships platform in India. The SFA Championships provide athletes and schools with the opportunity to identify and develop new talent by showcasing competitive play in 31 sports at world-class venues. The SFA leadership team is at its strongest now that Darpan and Vyavaharkar have joined, and they are relentlessly pursuing their goal of developing a sporting culture in India.
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Kumar Darpan, the company’s first-ever CRO, brings nearly two decades of experience in media and entertainment from a variety of geographical areas. He specializes in TV and OTT platform monetization for clients like Disney Star, Warner Brothers Discovery, and Odisha Television Network. Darpan, well-known for his work in digital marketing, content production, and artificial intelligence in the media, has a proven track record of providing premium goods and services that are customized to meet the needs of customers and clients. He will use creative monetization techniques to drive revenue growth at SFA while maintaining fiscal sustainability.
Rohan Vyavaharkar has a broad background in sports management, marketing, and communications. Having developed strategic alliances, produced captivating content, and carried out successful campaigns for companies like Red Bull, Twitter India, Stepathlon, and Omidyar Network India, he is particularly skilled at these areas. As Global Head of Partnerships and Strategic Communications at SFA, Vyavaharkar will lead initiatives to promote international cooperation.
Additionally, SFA has begun accepting registrations for the SFA School Championships 2024–25. These events will take place in ten different cities: Ahmedabad, Bengaluru, Delhi, Hyderabad, Indore, Jaipur, Mumbai, Pune, Uttarakhand, and will feature up to 31 sports, including fencing, football, and speedcubing. To learn more, go to SFAPLAY.COM.
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Speaking on the expansion of the leadership team, founder Rishikesh Joshi said,
“We are delighted to have Rohan and Darpan join the SFA Leadership team. We believe this will truly boost SFA’s strength & capabilities as a business, propelling our journey to become the strongest sports platform and radically transform the way India plays and enjoys sport!”
On his new role, Kumar Darpan said,
“I’m thrilled to be a part of Sports For All’s mission to revolutionise sports in India. By creating opportunities for brands to build, own, and benefit from the growing list of participative sporting platforms at SFA, we can collectively have a transformative impact on sports in India. With its experience of nearly a decade, SFA is in a unique position to partner with brands to create unique consumer experiences for athletes, families, parents, and other key stakeholders.”
Rohan Vyavaharkar said,
“Sports For All is on a mission to change the landscape of Indian sport. We want to build a nation that is healthier, fitter and with strong values that can be best learned through playing sports. At SFA, we want to build deeper partnerships with all players, from academies to leagues to content platforms, because we believe that the only way to achieve our goals as a company and as a nation is by building a collaborative ecosystem.”
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