VML has selected veteran Richard Williams from Clemenger BBDO to take Jake Barrow’s place. Beginning in September, Williams will work for VML as group executive creative director for its Sydney and Melbourne offices. Based in Sydney and Melbourne, he will oversee a team of more than thirty creatives, continuing the legacy of Jake Barrow.
Over the course of his nearly 25-year career, Williams has worked primarily at Clemenger BBDO, where he has been a key creative director for some of Australia’s most recognizable advertising campaigns. He was a member of the agency’s senior leadership team and oversaw key accounts like Carlton & United Breweries, BMW, TAC, and NAB.
Barrow will start later this year at VML Czech Republic in the newly created position of chief creative officer. Allegedly signifying a fresh phase for VML, the organization anticipates that Willaims’s appointment will enable it to persist in exploring the limits of inventiveness.
Williams’ most widely recognized pieces are Bonds’ “The Boys” and Carlton Draught’s “Slow Mo” and “Beer Chase.” Sarah Bailey, managing director of VML Melbourne and Sydney, said Williams is a highly respected and award-winning individual. In September, he will start working at VML.
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Williams, on his appointment, said,
“I am delighted to be joining VML later this year. I’ve been waiting a long time for the right opportunity to arrive… The creative ambition of the agency, the strong and talented leadership, and its technical proficiency made the decision very easy for me. The creative legacy of George Patterson, Young & Rubicam, and JWT is so significant in this country, and I feel privileged to help write the next chapter.”
Paul Nagy, chief creative officer of VML APAC commented,
“If I were to list my favorite advertising ideas to ever come out of Australia… Rich has probably done about four of them. Even my Dad was impressed when I showed him his work and believe me when I tell you – that never happens. Rich is super talented, really focused on what he wants to achieve, a genuine leader and a lovely human being…we are so lucky to have him and I can’t wait for him to get started.”
Managing director of VML Sydney and Melbourne, Sarah Bailey, added:
“Rich comes highly awarded and highly regarded. When we did our due diligence on Rich, the word quality was mentioned a lot, as was the word talented, and when we met him, it was clear that the rumors were true. These characteristics are very important to me and the team at VML so we’re all really excited Rich is joining us to build on the incredible creative spirit Jake has cultivated over the past thirteen years.”
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