Snap Inc. announced Abdulla Alhammadi’s appointment as Managing Director in KSA, a calculated move to maintain the company’s success in Saudi Arabia. Alhammadi, who was previously Snap’s Regional Business Lead, will move into his new position and be based in Saudi Arabia to aid in the company’s expansion there. The brand and its creators are anticipating the opening of a new office and Creator Studio in the Diriyah Jax cultural district of Riyadh later this year.
Alhammadi joined the company in 2019 and has been instrumental in its expansion. Assuming leadership in a Saudi Arabian partnership ecosystem that includes small and medium-sized businesses and the government. Alhammadi is also concentrating on developing the team’s roster using the Kingdom’s thriving local talent.
Alhammadi has an impressive background in business. Before joining Snap, she worked as a small business marketing lead for Google in Saudi Arabia, a member of the founding team at Careem, and a senior engagement manager at McKinsey & Company. Alhammadi has also held positions on several boards, such as Beyoncé’s board of directors. His wealth of experience and successful track record at Snap, along with his honors bachelor’s degree in finance and international business from Georgetown University, provide him with a promising platform for leading the way in Saudi Arabia.
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Snapchat boasts a distinct and exceedingly active user base in Saudi Arabia, with 22 million monthly users who open the app over 50 times a day on average. Snapchat invests heavily in the Kingdom to support the vast community of Snapchatters, content creators, and advertisers, offering value to all users on the platform. Snapchat is viewed as a digital extension of the social fabric of the Kingdom.
Commenting on his new role, Alhammadi said,
“At such an important and transitional time for both the Kingdom of Saudi Arabia and Snap as a business, I am honoured to be stepping into a new position at a company I value so highly. The next year is set to be an exciting time for Snap in Saudi Arabia, as we officially open our new office and Creator Studio. Alongside this, I hope to continue building our GCC community and our creator ecosystem, cementing our leadership in AR, and demonstrating the ROI we provide for our partners. I am incredibly grateful for this opportunity and look forward to continuing Snap’s success in Saudi Arabia.”
Hussein Freijeh, Vice President of Snap in the MENA region, commented,
“We couldn’t think of a better person to be leading Snap in KSA. Alhammadi has taken the business from strength to strength, and with KSA being one of our largest markets in the region, his skillset and determination will be imperative to carrying out our strategic plans and to supporting our partners.”
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