Conscious Media, a sustainable digital media agency, announced its partnership with tech firm Greenbids. The partnership stems from Greenbid’s innovation in artificial intelligence (AI) and machine learning (ML) technology, which reduces programmatic advertising’s carbon footprints while optimizing performance on streaming and open exchange platforms.
According to a 2023 Scope3 report, the programmatic advertising sector generates over 215,000 metric tons of carbon emissions in five major economies in a single month—an amount comparable to over 24 million gallons of gasoline consumed. This program reduces the carbon emissions from digital advertising while guaranteeing the buyers’ return on ad spend.
As reported by Campaign ME,
Co-Founder and CRO of Greenbids Adrien Delambre said,
“Our innovative AI driven strategy not only enhances performance but dramatically cuts down carbon emissions, setting the stage for a massive, scalable decarbonization of digital campaigns throughout the region.”
The Co-Founder and CEO of Conscious Media, Andy Powell expressed great enthusiasm over the partnership. He said,
“Conscious Media is thrilled to partner with Greenbids and introduce their innovative technology to the MENA region. We’ve long admired the Greenbids team, as both their technological advancements and ethical principles closely align with ours. With this partnership, we’re able to offer brands high-performing YouTube and Open Exchange placements while simultaneously reducing their carbon footprint. Conscious Media’s mission is to provide brands with unparalleled return on ad spend while championing sustainability, and this partnership with Greenbids perfectly encapsulates that ethos.”
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