82.5 Communications Wins Creative Mandate for Mother’s Recipe

82.5 Communications has been given the creative mandate for Mother’s Recipe, an Indian food brand that is well-known for its genuine and delectable flavors. The agency’s Mumbai office will handle the brand’s full-service creative needs. After a competitive pitch, 82.5 Communications selected the right ingredients to make the ideal recipe to win the creative mandate for Mother’s Recipe, a Desai Foods brand.

82.5 Communication wins Mother’s Recipe’s creative mandate

Known as the Indian ethnic food brand, Mother’s Recipe has gained popularity both domestically and internationally since its launch in 2001. Desai Foods, the company that owns Mother’s Recipe, is a global exporter of over 50 brands, including Rozaana, Elmac, and Recipe. Having said that, it is thought that the spirit of a mother’s love propels homegrown brands, which produce foods that highlight Indian flavors such as pickles, chutneys, papads, cooking pastes, and sharbat.

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Here’s what they said

Sanjana Desai, executive director, Desai Foods said,

“We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”

Anuraag Khandelwal, chief creative officer, 82.5 Communications India added,

“I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a fast food culture.”

Echoing this sentiment, Krishnendu Paul, head of office-82.5 Mumbai, added,

“Being associated with Mother’s Recipe is a privilege we deeply cherish. This victory results from meticulous planning, creativity, and a shared vision. Mother’s Recipe holds a special place in the hearts of consumers, and our objective is to make it a staple in their homes. Emphasising the timeless appeal of tradition, we aim to integrate Mother’s Recipe into Indian households seamlessly.”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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