WPP has appointed Deepa Jatkar as the India Head for OpenDoor, the dedicated unit managing Amazon’s media account. This comes after WPP and Omnicom Media Group won the highly competitive “Global Media Pitch of the Decade” in 2023, securing Amazon’s media business across APAC and EMEA regions.
OpenDoor, a collaboration between WPP and Amazon, integrates the strengths of both companies to create customized teams and solutions. It focuses on enhancing productivity and delivering innovative media strategies across media, business consultancy, tech, and brand strategy.
Jatkar, with over 20 years of experience in media and technology, previously served as Chief Growth Officer at Wavemaker India. Her leadership will help strengthen WPP’s capabilities in India, a crucial market for Amazon, with additional hires planned for key roles.
With this move, OpenDoor is set to further elevate Amazon’s media efforts in India and beyond.
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