GroupM Names Wavemaker’s Toby Jenner as Global President, GroupM Clients
Toby Jenner has been named Global President, GroupM Clients by GroupM, WPP’s media investment group. Jenner, who has guided GroupM agency Wavemaker to the top spot in COMvergence’s yearly new business rankings, will take on a new role in which he will be in charge of overseeing GroupM’s go-to-market strategy and global proposition as well as its growth, marketing, and communications teams and functions. The move is intended to accelerate the company’s growth and solidify its position as the industry’s premier media investment and marketing partner.
GroupM ropes Toby Jenner as Global President, GroupM Clients
Together with his broader responsibilities, Jenner will still be in charge of Wavemaker. He brings more than 20 years of leadership experience from managing operations and fostering growth at GroupM agencies Wavemaker and MediaCom. He has worked in local, regional, and international roles in markets like Singapore, Australia, the US, and the UK.
Jenner’s new roles and responsibilities
Jenner’s new position will see him in charge of GroupM’s business development, growth, marketing, and communications to audiences in the industry, clients, and staff. In addition to his Wavemaker responsibilities, he will oversee integrated growth, marketing, and communications initiatives throughout GroupM. In order to find growth opportunities, create integrated solutions that make use of the industry’s largest talent pool, and clearly convey GroupM’s value proposition, he will collaborate closely with the agency and GroupM leadership. Jenner’s appointment is part of GroupM’s ongoing business transformation, which aims to accelerate growth and innovation by bringing together its teams and capabilities to provide clients with more integrated, agile, and effective solutions.
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Here’s what they said
Christian Juhl, Global CEO of GroupM said,
“Toby’s deep understanding of client needs, industry knowledge, and track record as the industry’s most successful new business leader make him the best possible candidate to lead our growth and marketing efforts going forward. We have the strongest agencies in the business backed by the world’s most advanced media delivery platform and codified way of working underpinned by our unrivalled, scaled intelligence. Putting our story in Toby’s hands will give us a significant edge as we further strengthen our position and look to accelerate our growth in the months ahead.”
Jenner added,
“Over the past year and a half, we’ve demonstrated the success of combining agency talent with GroupM’s Globally scaled technology and activation capabilities. I’m thrilled to have the opportunity to showcase our networked capabilities which we have been developing across GroupM to drive the next phase of growth for our organization. I look forward to collaborating with Christian, our agency leaders, and, just as importantly, the incredible talent we have across the world’s #1 media group to help drive our clients’ business impact and deliver them exceptional growth.”
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Wavemaker Defends the Media AOR For L’Oréal in Thailand
After a competitive review, Wavemaker, a division of WPP, has defended the media AOR for L’Oréal in Thailand for the next three years, starting in January 2024. After 13 years of collaboration, L’Oréal and Wavemaker have extended their role, with the agency now handling media strategies and e-commerce sales in Thailand in addition to planning.
Wavemaker – L’Oréal Thailand Media AOR
The incumbent agency’s dedication to data and consumer insights throughout the pitch process impressed the French beauty giant, Maybelline’s parent company. An example of this is the establishment of Beauty Tech Labs, a specialized client-agency team made up of AI specialists and innovators to exchange resources and knowledge throughout the WPP network.
With L’Oréal, the retainer broadens Wavemaker’s expanding worldwide mandate. Media mandates in Australia, New Zealand, Germany, Austria, and Switzerland have been awarded to the Media agency. Additionally, the agency kept the $61 million Indian business.
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Here’s what they said
As reported by Campaign Asia,
Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand said,
We are excited to continue our journey with Wavemaker, who has proven to be a highly compatible partner. We look forward to harnessing their synergy and innovative media strategies to create the beauty that moves the world.
Christopher Orcutt, managing director of Wavemaker Thailand added,
We will leverage our data and knowledge from the WPP network worldwide to drive media planning and e-commerce strategies for L’Oréal. Our goal is to create comprehensive online and offline beauty experiences for every Thai consumer.
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