White Rivers Media bags Silver at Campaign Global Agency of the Year
White Rivers Media was a winner at the Campaign Global Agency of the Year Awards, which were announced live for the first time. In the category of independent digital agency of the year, the independent digital and creative agency with over 500 employees won silver. The agency was also shortlisted for its Astral Foundation’s DaughtersOfPiplantri campaign.
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White Rivers Media wins Silver in the independent digital agency of the year category
White Rivers Media offered creative solutions that were driven by their experience in producing and disseminating content across connected platforms. They were based on data from interconnected ecosystems. Its clientele includes brands like Coca-Cola, Dettol, Sony LIV, Universal Pictures India, and Tata NourishCo. The agency’s research-based, tech-driven, and culturally-led creative strategies are driven by its “CulTech Curation Matrix,” which in 2023 alone brought in over 300 campaign awards from the Indian advertising industry. The judges were impressed by the campaigns that were “strongly routed in regional and local consumer insights.” WRM’s work on Coca-Cola with Indian creators served as an example of the agency’s strategy for localizing a worldwide brand.
*Adtech Today will update the article as we receive comments from White Rivers Media
Read More: VaynerMedia officially launches in India, Salman Moin to lead local operations
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