BIGO Ads, an emerging international marketing platform powered by BIGO, is gaining traction in the Middle East and North Africa (MENA) region. BIGO Ads, a premium traffic aggregator of the short video creation app Likee, has already made a significant impact by providing professional video marketing solutions centered on Likee’s thriving content community.
Likee’s success in the MENA region has been exceptional over the last year. It encourages local creators to unleash their talent by producing diverse video content that is rich in creativity, allowing them to build communities that facilitate meaningful connections and engagements amongst one another.
While maintaining its positive momentum, Likee offers a significant opportunity for marketers throughout the MENA region. More brands are opening their minds to deeply engage users through Likee’s unique branding campaigns, which are serviced by the BIGO Ads team, as a result of Likee’s rising user traffic and entertaining interactive experience. In fact, by 2021, PUBG Mobile had already achieved unprecedented success multiple times with Likee.
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In 2021, PUBG Mobile is one of the most successful collaborative partnerships with BIGO Ads. This popular mobile game launched three hashtag challenge campaigns in Likee, including a Halloween Campaign, a Reunion of Classic Modes Campaign, and a PUBG Mobile 3rd Anniversary Campaign.
The campaigns for PUBG Mobile were the best-performing in the MENA region, with over 276 million total impressions and 250 thousand video posts delivered. BIGO Ads created the campaign mechanism for Halloween 2021 in order to strike a good balance between the Halloween atmosphere and PUBG Mobile gaming elements. The campaign was a huge success, exceeding most of Likee’s MENA benchmarks. It increased the overall awareness of PUBG Mobile and aided in reaching out to younger audiences in order to attract more new players. Francis Tu, Director for BIGO Ad said,
“We are extremely proud of our collaboration with PUBG Mobile and be glad to achieve unprecedented levels of success on Likee. We reviewed the unique gamifying features of PUBG Mobile to brainstorm the key ideas after which the BIGO Ads team set up a series of marketing solutions to spark an impact for PUBG Mobile and engage more young netizens. The PUBG Mobile cooperation has definitely given us a chance to showcase our professionality and passion to the brands in MENA.”
Wick Wang, Operations Director for Likee MENA explained why short video platforms are an ideal marketing solution for brands,
“The significant traffic on Likee and short video platforms in general helps to build brand awareness. In-app exposure through splash screens, banners, hashtags list, in-app messages and more, together with customized effects with brand elements powered by the cutting-edge technology of Likee is powerful enough to create content with unlimited fun. This also encourages users to engage more with the marketing campaign through the relevant in-app activities.”
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