Mumbai, 30th October, 2025: WebEngage, a leading SaaS provider of Customer Data Platform and Engagement solutions, always aids brands turn insights into action. In partnership with Palmonas, India’s first demi-fine jewelry brand, they are transforming their engagement from simple campaigns into a fully automated, scalable lifecycle marketing engine.
The integration of this partnership laid the foundation for a complete customer lifecycle engagement blueprint that went live. The strategy focuses on three key objectives, i.e., optimizing the entire customer journey across website, app, and retail; improving repeat purchases and customer attention; and driving metrics such as Average Order Value (AOV) and Mean Transaction Value (MTV).
Through this relationship, WebEngage has helped Palmonas map their entire user journey in a funnel format and automate critical touchpoints, including Product Detail Page (PDP) and Category Abandonment flows, Winback campaigns, and Gamified Welcome journeys. These efforts have delivered measurable impact, with a 4× lift in funnel conversions and 2× faster purchase decisions, while real-time insights and lifecycle segmentation empower the brand to scale personalization across its customer base.
Commenting on the partnership, Shreya Trivedi, VP- Customer Success & Business Operations, WebEngage, said, “At WebEngage, we believe that how a customer experiences a brand matters just as much as what they buy. With Palmonas, we’ve brought this thinking into their digital journey, making sure every step feels personal, smooth, and true to the spirit of their jewelry. As we understand customer needs and guide them from discovery to repeat purchases, we’re helping deepen the bond between the brand and the people who love it. Together, we’re setting a new standard for how modern brands build lasting loyalty and drive growth through connection.”
Hritika Navandhar, Marketing & PR Head, Palmonas, added, “At Palmonas, every piece of jewelry tells a story. With WebEngage, we’ve translated this philosophy into our digital engagement strategy, understanding our customers better, delivering meaningful experiences, and ensuring that every interaction from browsing to repeat purchases, embodies the quality, thoughtfulness, and empowering vision that defines our brand.”
This process of teaming up with WebEngage will strengthen Palmona’s digital capabilities, enhance repeat purchase behavior, and drive more meaningful interactions. This, in turn, will assist the brand in continuing its mission of making demi-fine jewelry accessible to the ‘modern Indian woman,’ simultaneously showcasing how data-driven engagement can fuel accelerated growth and customer loyalty.
